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MozRank vs. MozTrust: What’s the Difference & What Does It Mean For SEO?
Moz is one of the leading SEO tool providers. Its features are used to extrapolate key information and various metrics that can help us optimize our content marketing strategies. Moz offers a plethora...
View ArticleRethinking Data-Driven Marketing in the Wake of the Cambridge Analytica Scandal
It’s a strange time to be a data scientist. News about Cambridge Analytica’s ‘problematic’ (we prefer the term morally bankrupt) approach to data analysis has left the 23 million Canadians on Facebook...
View Article3 Data-Driven PR Proof Points
We talk a lot about data-driven PR, but what does it really mean? It’s easy to learn how to use tools like Moz or Google Analytics, but how does it tie into the larger mission? Like with any program,...
View ArticleThe Benefits of Integrating Mobile Apps With Social Media
Mobile technology and mobile phones are amongst the best inventions that have happened to humans. Both have helped place meaningful information in your hands with ease. Today, you can access the...
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3 Reasons Why Your Brand Should be on Pinterest in 2018
Facebook, Twitter and Instagram are typically the “big three” social channels a marketer has to look for when crafting a social media strategy. But as the social media landscape changes and evolves,...
View ArticleWhat Once Was Old, Now Is New – The Reinvention Of The Chatbot
Today’s blog is a guest post from Jeffrey Freedman, AXON – enjoy! In terms of technical innovation, society’s driving force has always been to increase efficiency. We aim to cut out the middle-man,...
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Black Friday 2018: Consumer Shopping Trends From Google
Black Friday as we know it today has been around since the early 1980’s, when big box stores revitalized the “holiday” to mark the first official day of the holiday shopping season. It’s origins are...
View ArticleCreative Uses for Google Analytics in Public Relations
Analytics should be an important component of the work we do as public relations professionals, but how can we leverage analytics tools to serve our needs? During a PRSA Boston event, Matthew Raven, VP...
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How to Research Industry Trends Hassle-Free
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? What time and resources are we committing to understanding overall...
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Broadening Your SEO Initiatives: MTech 2019 Summit
Last week, the New England Direct Marketing Association held its 10th annual marketing technology summit at Bentley University, where several of the industry’s distinguished people came together to...
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